Tuesday, September 28, 2010

When Women Rule the C-Suite

From Fast Company http://ht.ly/2LoxU

I have a theory. It is that once women rule the "C-suite," corporate social responsibility (CSR) will become the norm for U.S. business. Why? Call me sexist, but I think that helping others is a function of nurturing and comes more naturally to women than it does to men.

The idea that organizations have responsibilities beyond making payroll and profits is more intuitive for women leaders. Tending to the needs of communities, offering child care for employees, providing time for volunteerism and environmental consciousness--it all will be a given. When a woman inhabits the C-Suite, socially responsible thinking will be baked right into the organization's DNA.

Here are four proof points, which I stipulate are patently unscientific:

1. More Women Work in Nonprofits. According to the Chronicle of Philanthropy, women make up about two-thirds of the nonprofit work force. This may be because nonprofit employment allows for a life balance that appeals to women. It may also be true that it's easier for women to sacrifice pay and benefits for the opportunity to work for a cause they believe in. Whatever the reason, it seems that women are more likely than men to spend their time and energy focused on others.

2. More Women Volunteer. The U.S. Department of Labor report shows that women volunteer at a higher rate than men across all age groups, educational levels, and other major demographic characteristics. The psychologist Dr. Val Hannemann says that women volunteer because they are hard-wired to be engaged in their communities. Volunteering connects women, and expands their sense of community. They share, they empathize, and they adopt new strategies to make a difference in the world.

3. More Women Give to Charity. A study from the Center for Philanthropy on gender and generational differences in motivations for giving showed that women are more likely to give than men (85.6% compared with 80.7%), and that women feel a strong sense of responsibility to help those who have less in our society (30% versus 26%). Although it is widely assumed that women are more charitable than men, The Wall Street Journal poll puts a number on it: wealthy women give away nearly twice as much as of their wealth as their male counterparts.

4. More Women Join the Peace Corps. Founded in 1961, the Peace Corps sends volunteers to serve in countries all over the world. Health and safety risks are an inherent part of service as volunteers serve worldwide, often in very remote areas. Volunteers are asked to make a commitment to live in a foreign country and adjust to a new culture while helping locals with education, community development, and the environment. The conditions can be rough, with very few creature comforts. Peace Corps volunteers are 60% female and 40% male.

So how do we know women CEOs would embrace CSR? Frankly, right now we don't, because the sample size of women in CEO positions is statistically insignificant. As of this year, there are 28 women CEOs in Fortune 1000 companies. While women make up 56 percent of the American workforce, only 2.8% of the Fortune 1000 companies are led by female CEOs.

But I am ever hopeful. For the first time in 220 years, three women are now serving on the United States Supreme Court. If we can trust women to decipher our laws and ensure that the United States remains a land guided and governed by the Constitution, maybe one day we can trust them to run Procter & Gamble?

For those women who are patiently waiting to take the CEO reins and help change the world, here is a quote to live by from one notable woman at the top:

"There were two kinds of people: those who do the work and those who take the credit. You want to be in the first group; there is much less competition."

--Indira Gandhi

Ann Charles is founder and CEO of BRANDfog, offering social media and corporate social responsibility strategy (CSR) for CEOs. She is also founder and producer of the Great Leaders Conference, an event honoring great leaders in CSR, social advocacy, sustainability, and innovation; speakers include Fast Company columnist Nancy Lublin, Yele Haiti Founder Wyclef Jean, Zappos CEO Tony Hseih, Timberland CEO Jeff Swartz, among others. Fast Company Editor Robert Safian will help moderate Q&A sessions. Register today at Great Leaders Conference.

Saturday, September 25, 2010

Inglorious CEOs

From Fast Company

Timing is everything. Could there be a worse time than now be a CEO? First the world economic calamity shined a light into the dark corners of the banking and finance industries. The heads of powerful institutions were called on the carpet to explain a thing or two about credit default swaps and collateralized debt obligations. Then, after companies deemed "too big to fail" suddenly failed, stalwart CEOs from the automotive, banking, and insurance sectors had to ask the American people for a bailout. Reverberations of this catastrophe have cost the economy eight million jobs and counting.

As each headline about corporate malfeasance is juxtaposed against record profits and bonuses, Americans become more jaded about the ethics of today's business leadership. Many CEOs seem to lack the emotional awareness to deal with their own image problem. Goldman Sachs' CEO claimed to be doing "God's work" before settling a fraud suit to the tune of $550 million for pushing a product that was designed to fail, all in an effort to boost record profits. Meanwhile, the economy spiraled in. After the Gulf oil spill, former BP CEO Tony Hayward famously said: "I would like my life back," presumably echoing the sentiment of those who died during the explosion.

Robert Thompson put it this way: "About the only villains left are terrorists and CEOs--and terrorists will probably be portrayed as sympathetic long before CEOs."

It's no wonder CEOs are vilified in the press as power-crazed, money grubbing scoundrels. We used to be amused by Donald Trump's "You're fired!" on NBC's The Apprentice. With unemployment stuck at 10 percent (some say it's more like 22 percent), it's not funny anymore. Then you have Mr. Burns from The Simpsons, a maniacal CEO caricature. One of his favorite sayings is, "What good is money if it can't inspire terror in your fellow man?" What, indeed!

Still, when it comes to CEOs, we can't seem to get enough of our idolization of the culture of money. The Wall Street Journal recently published a list of the top-paid CEOs of the decade. With perfect sleight of hand, the article noted that four of the top ten highest-earning executives ran companies whose shareholders lost money over the decade. Lost money?

It's "pay without performance," says Jesse Fried, a law professor at Harvard University. It's also the title of Fried's book, which is subtitled, The Unfulfilled Promise of Executive Compensation.

On the bright side, with the collapse of the global economy, it seems we have finally reached a tipping point in changing the culture of business leadership. Recently, a group of American millionaires has called for an end to the tax breaks for the very rich. In the spring of this year, the Responsible Wealth Project was launched. The belief at the bottom of this initiative is that the wealthy can and should pay more to help support the dwindling budgets for education, health, and other critical social services at the state and federal levels.

What's more, corporate social responsibility (CSR) and socially responsible investing (SRI) are both on the rise, showing support for holding companies accountable for the new "Triple Bottom Line": people, planet, and profits.

I like to ask CEOs, Would you rather be known for how much money you made, or how much you gave away? Andrew Carnegie, once the richest man alive, believed in being remembered for the latter.

Today's CEOs are often portrayed as larger than life. The truth is, they are probably not quite so evil nor as brilliant as they made out to be. And once in a while, they do something that truly surprises us. This month, Warren Buffett and Bill Gates announced that 40 of America's wealthiest billionaires have signed a "Giving Pledge" in which the undersigned vow to give away half of their wealth to worthy causes during their lifetime. This seismic shift in wealth transformation exemplifies the best of America's culture of ingenuity and success. Put simply, Americans like it when the masters of the universe set a good example for the rest of us.

Ann Charles is founder and CEO of BRANDfog, offering social media and corporate social responsibility strategy (CSR) for CEOs. She is also founder and producer of the Great Leaders Conference, an event honoring great leaders in CSR, social advocacy, sustainability, and innovation; speakers include Fast Company columnist Nancy Lublin, Yele Haiti Founder Wyclef Jean, Zappos CEO Tony Hseih, Timberland CEO Jeff Swartz, among others. Fast Company Editor Robert Safian will help moderate Q&A sessions. Register today at Great Leaders Conference.